When the Led Zeppelin shows were cancelled at the Chicago Stadium, the tickets to the shows were put into storage. Memorabilia expert and Zeppelin fan Michael Dehn began to pursue the tickets in 1980. After six years of exchanging letters and wrangling back and forth, Dehn managed to reach an agreement with the Chicago Stadium Corporation to purchase all of the tickets. “After I bought the tickets, I didn’t know what I was going to do with them,” said Dehn. “I guess I figured they’d be worth something some day. What did I know, I was a 24-year-old punk kid!” What Michael did know was that the rock collectibles market would grow tremendously throughout the 80’s and 90’s. While storing the tickets, Dehn built up Metro Pulse to be a leader in memorabilia and rock ’n’ roll artifacts. Recently, Metro Pulse received a special customer service award from Goldmine, a collector’s publication that Metro Pulse has advertised in for over a 16 years. A Message from Michael Dehn, President of Metro Pulse, Inc. Re: Why did I buy 80,000 tickets to a concert that will never happen? “To begin—I saw Zeppelin six times live at the Chicago Stadium. That includes all three tours, 1973, 1975 and 1977. I lived it and was devastated when John Bonham died the day we were to send in our checks and money orders for the November 1980 shows. To those of you who are not native Chicagoans, it would be hard to describe our horror. This is where my fascination with these tickets began. Being in the world of trying to obtain Zeppelin tickets for past tours and realizing it was by far the hottest concert ticket of the 70’s in Chicago, I knew there must be value in finding out how to buy them. Plus I knew they were preprinted, not Ticketron stock as was the norm for most tickets at that time, so they would look cool.”